The jewellery business is a competitive one and in order to survive it one should make sure that they are not lacking in the marketing of their brand and products. An important component of marketing is the appearance of your jewellery retail shop. The designs and display of the shop play a huge role in communicating your brand presence and attracting customers to visit your store.Therefore, paying attention to the designs and details of the interior and exterior of your store is extremely important.
When it comes to interiors of your jewellery store, it should reflect the theme and the core values of the brand. For example, if your store advertises to sell sustainable jewellery,such as lab grown diamond bespoke engagement rings hatton garden, and puts emphasis on environment friendly production practices then your store should reflect the same. You cannot have furniture or shelves made of plastic and claim to be environment friendly. Instead, you can have recycled furniture and accessories made of recycled plastic that uphold and correspond to your value of environment protection. Focus on your brand while designing the interiors and try to incorporate colours from your brand logo.
The floor design of the jewellery store should ensure the unimpeded display of the ornaments and seamless navigation of the customers through the entire store.The items on sale should be displayed near the entrance to garner maximum attention. They can also be placed on open shelves where the customers can touch it in order to get them closer to buying it. The choicest and the most valuable pieces should always be under the control of the store personnel which they can display in order to offer an ornament that compliments the one that the customer is interested in. Furniture should be minimal but just enough to make the customers comfortable.
The fixtures used in the interior design of the jewellery store, such as mirrors and lighting, should make the store look spacious. Counter based fixtures may include rotating displays or jewellery tree stands that can enable you to display the jewellery items to the customers in an easy manners. You can also have display trays to reduce the clutter and easy functionality.
The lighting is an important part of your showroom interiors for they can influence the look of the products.Well placed lighting can make everything in the store visible and give that extra shine to the items so that they catch the eye of the customers. Opting for the right accents and highlights will enhance the brilliance of the diamond jewellery such as diamond rings and diamond tennis bracelets hatton garden. They will also bring out the rich colours of the coloured gemstones more beautifully and make it appear special to the eye.The interior design of the store should also comprise of security precautions in order to protect the precious stone jewellery from theft. Security cameras for constant surveillance should be installed in the appropriate corners. The sales counter should be placed thoughtfully to reduce the risk of “grab and go” theft.