It’s been more than two years since we adapted to a very unimaginable way of living lives and hosting events through the internet. Now that we are halfway through the pandemic, almost all the organizations across the world have started hosting virtual conferences. One vital element of virtual conferences is virtual booths. In times of adversities, virtual booths have acted as a bridge between the attendees and the exhibitors. These virtual booths come with endless possibilities which, if utilized properly, can help your brand grow magnificently.
The addition of virtual booths has come as an exciting trend among the exhibitors, and people are making advantageous use of virtual booths in their virtual conferences. The reason behind their quick and magnificent growth among the attendees is the advantages they come with.
In this blog, we will discuss why you should incorporate them in your virtual event planning.
Affordable Than Physical Events:
One most common reason you should have virtual booths at your event is their cost-efficiency. A physical show demands several costs such as travel, transportation, accommodation, setting up physical booths, printing costs, booking the venue, and many more like them. However, in the case of virtual events, one is only required to invest in a virtual event platform. It is a one-time investment where the organizers can host an event on the same platform many times.
Another significant advantage of virtual booths is they come with numerous possibilities to engage the audience and boost brand recognition. You can use virtual booths to promote your brand in several unique ways that are different from regular marketing strategies and are more effective also. With a virtual booth, you can add several catchy features to increase the efficacy of the event and make it a smooth transcendental experience for the audience.
Multiple Brand Exposure:
While physical events come with restricted branding opportunities, you get endless opportunities and exposure in the case of virtual events. In case even thinking of promoting your brand to global levels sounds extremely challenging, as it would be way too expensive. However, with technology, there is no limitation. You can promote your brand on social media where people from all walks of life and corners of the world would come across your organization and connect with you. A one-time investment will help you get a virtual conference platform that comes with endless opportunities to promote your organization effectively.
In physical formats, the event might see a large number of audience footfalls. However, only a small percentage of the crowd would turn into a genuine lead. It is not the scene with a virtual event. There are multiple chances that the crowd visiting any booth will end up dropping their contact details and other information. The organizers can use the data to convert the attendees into potential customers. Also, you can have live chat and shopping features so that the customers reach out to you beyond events.
Another reason you should consider having virtual booths at your virtual event is they are flexible. You can customize the virtual booths according to your event scale and requirement. You can customize the virtual booths as per your brand’s demands and place logos, posters, brochures, and even company colors. If you are hosting the event on a larger scale, you can add more complex features; however, if your audience is going to be school students, you could keep the layout simple and less complicated.
While physical booths can be available for a few days, even then with fewer chances of having ambassadors present all the time, virtual booths can be available all the time. Apart from that, some best virtual event platforms allow you to display your virtual booths on your website. These booths will be present there throughout the clock for attendees of various time zones.
Apart from all the advantages mentioned above, one of the most obvious benefits of setting up virtual booths is their eco-friendliness. Where physical events and setups come with numerous expenses, they add to environmental degradation. Contrary to this, virtual events don’t harm the environment. They don’t require the attendees as well as the organizers to travel. Along with this, virtual events don’t leave any carbon footprints and are a completely sustainable alternative to physical booths and events.
Now that advancements in technology have taken place, almost all organizations have started to host virtual events. Many event solutions come with high-end virtual booths which not only make the overall experience more enjoyable but also provide numerous benefits. We believe the above-mentioned reasons are enough to explain why it is crucial to invest in virtual booths. Get your hands on an advanced virtual platform and make the most of it.