Digital Marketing

2022 Shopify Vs Woo-Commerce SEO features

eCommerce is one of the most lucrative digital niches today. Shopify Vs Woo-Commerce become more popular than ever for entrepreneurs, start-ups, and businesses to establish an online eCommerce store.

When it comes to choosing the right eCommerce platform, you’re spoilt for choice. With hundreds of amazing platforms out there, it can feel like a difficult choice – but I’m here to help.

Shopify and WooCommerce are two of the most popular eCommerce platforms for setting up shop online. Both platforms have their own strengths and weaknesses, as well as loyal fans from around the world.

I’ve researched the pros and cons of Shopify & WooCommerce platforms and in this article, I’m going to share everything I’ve discovered on one of these platforms. Let’s begin, but first, let us first know what do these platforms have to offer.

What is Shopify?

Shopify helps to create a professional online store. Shopify helps you to build your own brand and expand your business globally. You can use the Shopify POS app to get a real customer experience by paying at your physical store. It offers you great tools and shopify seo services that can help in driving the conversion rate of your eCommerce business and increases the profit margin with better returns on the investment

What is WooCommerce?

WooCommerce is a free e-commerce plugin for WordPress. It allows you to sell anything, beautifully. Whether you are selling your own products, or someone else’s products through an affiliate program, or other types of digital downloads like courses and membership sites, or even if you’re building a community or membership site, WooCommerce is likely your best e-commerce solution.

Why SEO is important?

A lot of you might have read or even heard about SEO. Well, in short, it’s a process that makes your website more visible to search engine users and helps you rank higher in the search results.

The first thing to know about Shopify Vs Woo-Commerce SEO is that it’s a long-term investment. If you go for a quick fix, you might get a boost in traffic, but then you’ll lose it once you don’t invest in maintaining your website anymore. Plus, Google is constantly changing its algorithms and recommendations to make search results best serve its users.

So, SEO becomes really important when it comes to making your website visible to the possible audience and making sales. SEO is important also to increase your website’s visibility & reach and also to improve user experience on search engines like Google.

Let’s understand, how Shopify & WooCommerce handle SEO.

Factors of Consideration

1. Meta Tags, Headings & Title Optimization

With Shopify, it is easy for you to set up your basic SEO functions such as keywords, navigation, URL structure, headings, and meta-descriptions. These are very critical in determining the position of your site in any search engine’s search result. To edit/change the title tag in Shopify just click on the “Edit Website SEO” and make the required changes.

Your WooCommerce store is, at its core, a content creation tool and is structured to allow you to generate great content for your online store. Thanks to the built-in SEO functionality of WordPress, the SEO of a WooCommerce store is already optimized.

2. Customizing Page URL

Shopify allows you to make some small changes to the URL but doesn’t give you the freedom to change it completely. The content page on Shopify is using a subfolder structure like /pages/ in URL. Instead, WooCommerce gives you full control over your pages’ URLs.

WooCommerce makes it easy for you to customize all the URLs of your website with a single click of a button. Navigate to the settings and modify the URL of the product page as per your like.

3. Responsiveness

As you may know, Shopify is mobile-first by default. Shopify wins hands down when it comes to mobile functionality. Users can download an app for their iPhone or Android, meaning they can make changes to their store on the go! They also have a wide range of free and premium mobile themes available.

On the other hand, WordPress is mobile-friendly enough for you to be able to access, navigate, and purchase from your website on a mobile device. Also, you can make sure to choose the right theme or customize your existing design in order to have a responsive WooCommerce website.

4. Shopify Vs Woo-Commerce Customer Support

Shopify offers top-notch support to all its customers. Its support centre is available 24/7 for any platform-related issues. Moreover, Shopify has experts on their support team who can answer any questions and resolve dealer inquiries, etc.

The WooCommerce community is large and vibrant. Users can get help from WooCommerce experts by going to WooCommerce.com or searching on forms for quick query resolution. There is a wealth of information to read, and many helpful people who will be happy to point you in the right direction.

5. SEO Apps and Plugins

One of the greatest features of an online store platform like Shopify is that you can use any number of apps to enhance your site in every possible way. Boost your Store’s SEO power with apps like SEO Doctor & shopify rss feed, which can help you improve your store’s visibility, bring more traffic to your site, and finally increase sales.

SEO plugins are a blessing for Shopify Vs Woo-Commerce users. It gives them huge power in their hands to optimize their eCommerce website. Plugins like Yoast SEO, Rank Math are undoubtedly the best option to consider with plenty of features such as setting canonical URLs, controlling breadcrumbs, eliminating complex jobs, on-page content suggestions, etc.

Conclusion

In the end of Shopify Vs Woo-Commerce, it all comes down to the level of SEO that you want for your eCommerce store. Shopify does not have SEO settings built-in, but the platform is easy to use. WooCommerce has plenty of SEO options, though not necessarily as easy to use without having a developer’s expertise.

Well if you are looking for Expert help in optimizing your Shopify Store for SEO then we have something for you. Shopify seo consultant has helped multiple Shopify store owners in optimizing their stores, bringing quality traffic, better sales, improving organic reach, and fixing SEO issues that hinder a store’s reach.

Book a Free SEO Audit Call Today and get to know all of your site’s SEO issues and expert solutions to fix them.

Read more: How to Analyze the Performance of your Multi-Domain SEO Program.

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