Customer outreach is paramount to any business that wants to enhance loyalty, expand its customer base, and increase revenue and profitability.
Essentially, with an outreach program, you are communicating value to your existing customers and prospects in the most appealing way possible.
Standing out from the competition in your niche is what primarily entails an outreach strategy. Having a healthy blend of online and on-ground ways of communicating value is of the essence.
Below are five ways you can utilize to maximize your new customer outreach.
While traditional ways of broadcasting such as; television, radio, and newspaper still play a vital role in customer outreach, newer forms of broadcasting that are niche-specific are being embraced and utilized to reach as many customers who have passed qualification criteria or have shown interest in a service or product offering of a similar nature to yours.
These novel forms include voice broadcasting through voice broadcasting software, a short code texting service, and podcast ads. With voice broadcasting, your target audience gets to listen to a pre-recorded message when they receive a call.
On the other hand, podcast ads ensure that your message is broadcasted to a niche audience with complete trust in the podcast host, which drives a liking and loyalty to your brand. With podcasts, your message is relayed like radio ads. A shortcode is usually five to six digits long and is exclusively meant for security use by a particular brand or organization.
All businesses desire to achieve as much brand exposure and reach as possible. Social media is an excellent tool to tap into and attain results relatively quickly. Having a social media outreach strategy for each platform, implementing it, and constantly monitoring performance is of utmost importance.
Within your social media strategy, you can work on having influencers promote your brand to achieve accelerated exposure while running your ads. Most platforms such as Facebook, Instagram, and LinkedIn allow you to run ads within any budget. Depending on the niche and desired reach, you can choose what budget range works best for you.
Moreover, content is key in keeping your customer base interested and engaged. Developing content that resonates with them, addresses their pain points and communicates value, and being consistent at it will, by all means, create a following and a great community that cherishes your product or service offerings.
Diversifying your content is also vital if you want to attract a lot of buzz. Video content, images, eye-catching captions that evoke interest, and listicles should all be utilized to keep your brand at the top of your prospects’ minds.
Downplaying the role that email marketing plays in promoting your brand could hinder you from tapping into a platform with a lot of conversion potential. While social media builds brand awareness and positive brand associations, email marketing has proved to be much more effective in driving purchases.
However, subject lines and email content determine your success on this platform. Stimulating curiosity through eye-catching subject lines and communicating value and incentives such as discounts is bound to differentiate you from the competition.
Hosting events in online or physical spaces is a strategy that has allowed many brands to achieve brand exposure and demonstrate beyond expertise to prospects. Speaking at a conference gives you the chance to impress attendees and generate more leads.
Communicating the agenda through various media and giving prospects incentives to attend an event or conference before hosting is vital in driving traffic.
Ensuring that your brand is associated with more beyond quality and benefits is key in enhancing your customer outreach efforts. Building communities around you through environmental conservation efforts such as tree planting, utilizing recyclable packaging, or donating to nonprofits and communicating this through the web, social and other media is a must-have in your outreach strategy.
Ensuring that the various means you use to engage with prospects to boost outreach are in harmony is vital. Being consistent in the various touchpoints and not over-utilizing and being too reliant on one media is of the essence. Being purposeful in implementing the aforementioned strategies will increase your customer base and turn prospects into ambassadors in a very short period.